Spending on marketing but not sure it's working?
I'm Paul. I'll find where your SEO and ads budget is leaking and show you what to fix first, in plain English. 25 years of experience, no account managers.
Get Your Marketing Review
Tell me about your business and I'll come back with 3 specific things to fix first. Personal reply from Paul within 24 hours.
“We were wasting thousands on Google Ads before Paul took over. Within three months the cost per lead had dropped by two-thirds. He explains everything clearly and never oversells.”
James R. · Director, trades business, Surrey
Sound familiar?
Does any of this sound like your marketing?
Ads running, but no clear return.
I track what each pound produces in leads and sales, then cut what isn’t earning its place.
Ranking nowhere that matters.
I target the searches your buyers actually use, and show you progress month by month.
No idea what your agency is doing.
You get regular reporting meetings with me directly. Every action is explained in plain English.
Meet Your Marketing Partner
Hi, I'm Paul Fowler.
With over 25 years in digital marketing — including time on the corporate side — I understand the pressure to make every marketing decision count. I started Not Just Digital 101 to give businesses practical direction, clear priorities, and measurable progress.
When you work with me, you work with me. No account managers. No juniors learning on your budget. Just direct access to someone who genuinely cares about your results.
I specialise in SEO, PPC, and Paid Social for growing ecommerce businesses and ambitious SMEs across the UK. Every strategy is tailored to your goals, every report is walked through with you, and every recommendation is tied back to growth and performance.
What We Do
Digital marketing that actually works for SMEs.
Practical strategy, focused execution, and clear reporting — so you can see what is happening, why it matters, and what to do next.
SEO
Get found by people already searching for what you offer. Technical fixes, keyword strategy and content that compounds over time.
Learn more →PPC / Google Ads
Targeted ads with tight tracking and ongoing optimisation. You'll know exactly what you spend and what you get back.
Learn more →Paid Social
Targeted advertising on Facebook, Instagram and LinkedIn. Precise audiences and creative that converts, so every pound works harder.
Learn more →Digital Strategy
A tailored plan built around your goals, budget and audience, not a one-size-fits-all template.
Learn more →Who I Work With
Growth for businesses like yours.
Based in Surrey, working with businesses across Surrey, Hampshire and the UK.
E-commerce
Bring more of the right shoppers to your category and product pages, and make every pound of ad spend count.
Trades & Construction
Be found when local customers search for what you do, and turn calls and enquiries into booked work.
Professional Services
Stand out for the services you want to be known for, and attract enquiries from the clients you want.
B2B
Reach decision-makers through search, Google Ads and LinkedIn, and see which channels bring real leads.
Why Choose Us
Clear priorities. Measurable progress.
Not Just Digital 101 helps businesses focus their marketing budget on the priorities that matter, with practical recommendations, clear reporting, and accountable delivery.
Years of Experience
Including corporate-side insight, so we understand your pain points from both sides of the table.
Transparent Reporting
Regular reporting meetings where we walk you through exactly what's happening — no smoke and mirrors.
Client Retention Rate
Our clients stay because they see real results. Average contract duration: 12 months.
Tailored Strategies
No cookie-cutter packages. Every strategy is built around your specific business, audience, and goals.
Client Results
What clients say about working with Paul
90% of our clients stay for over 12 months. Here's why.
“Paul doubled our organic leads in six months. He told us exactly what he was doing and why — completely different to every agency we had used before.”
Sarah M.
Marketing Manager, UK e-commerce retailer
“We were wasting thousands on Google Ads before Paul took over. Within three months the cost per lead had dropped by two-thirds. He explains everything clearly and never oversells.”
James R.
Director, Trades business, Surrey
“After 18 months with another agency going nowhere, Paul had us ranking on page one for our main keywords within five months. His honesty about timelines from day one made all the difference.”
Claire T.
Owner, B2B services company
Common Questions
Clear answers to the questions prospects always ask
Still have a question?
Talk to PaulReady to grow your business online?
Talk to Paul about where your marketing stands. No obligation: you'll get a clear view of what to fix first — whether you work with me or not.